Product videos are becoming the next big marketing module, and nearly 78% of the leading businesses swear by the effectiveness of commercial videos. The main objective of product videos is to highlight the specific features or selling points of a product to make it more appealing and sellable to its prospective consumer.

It is no wonder that the cosmetic industry is growing at a proliferated rate; hence, there is a need to level-up its advertising efforts in a saturated market. Hiring a videographer for capturing the highlights of a cosmetic product is an effective way to advertise and market your product to your customer.  

As a professional photographer, I am considering integrating product video services to my services portfolio. I aspire to take the cinematography and direction of cosmetic product video onto another level by using 4K photography. However, I intend to take one-step at time for introducing this service to my prospective audience, so ensure that I am creating top-notch and premium-quality cosmetic product video for my clients’ orders.

I firmly believe that the cosmetic industry is at an all time high; therefore, the brand owners should work with a team of videographers and cinematographers for capturing the essential features of a product in their cosmetic product video. As a long-time photographer, I tried using a combination of modern and old motion photography techniques and the results were astounding.

So far, I am pleased with the direction of my cosmetic product video service; however, there is always room for improvement. Therefore, I am making amendments to the categorization of the service before it becomes available to my clientele and we are already working on a new cosmetic product video for Muse right now.