Recently I got the chance to work with a furniture company. They make and sell a wide range of small and large tables. Their artistry has an edge and uniqueness to it, which makes people want to buy it. Initially, I was hired to photograph these beautiful hardwood table. The idea was to help my client in running his website and to showcase their new products. Only later I pitched my client a new separate idea again. Making a unique and high-quality furniture product video which would help my client in selling his products.
Location for the shoot
Video graphing furniture can be tough since furniture takes up a lot of space. Especially when you are working with furniture, you need to make sure that you are working in a big space. It was a wood table which had unique slopes and edges. So, I chose to shoot the furniture piece in an open industrial space to capture the table from all angles.
Filming products is quite different from photographing them. You open a picture for a few seconds and click onto the next one. With photography, it is easier to grab someone’s attention, but it is not so much with video. For my furniture product video, I had to make sure I was grabbing your attention for 15 or more seconds. It is important to come up with a short story-line yet making sure that the main focus is on product.
So, this 48 seconds long furniture product video starts by me focusing the camera on the unique hardwood table and its amazing edges. Then, a lady enters the room and glides her hand over the table to touch it and feel the smoothness of the table, which helps in showing how perfectly it has been manufactured by Juhaniak Wood. The video continues by the lady sitting on a chair to read a magazine. I made sure that the video does not focus on the lady but on the table, which is the center of the furniture product video. utilizing my conceptional thinking of still life to capture the hardwood table.
I moved the light up and down to show different angles and shades of the table. Even though the main focus of the furniture product video is the table but still bringing in the lady was important as motions and patterns make a product video interesting to watch. Since motions bring a lot of detail and help in understanding the product better, therefore I made sure to move the camera around the table, while zooming and panning on different spots of the table. The whole scene closes by the light going down on the table.
Editing of the furniture product video
Editing a furniture product video requires just as much hard work as shooting it. To make sure that I was able to keep the attention on the table, I had to insert music in the video. Music helps in bringing drama to the video. No one would be interested in watching a 48 seconds mute video. Music helps in adding effects to a product video. Even if the viewers don’t remember the product, they will be held on to the catchy tune in the furniture product video. In the editing step, I selected certain scenes from what I had shot that I liked the most and rearranged them in an order that helped me showcase all the details of the hardwood table.